defensive strategy

Q. 1. Taking insights from Chapter 5 as well as your own research, provide examples of situations where a firm could apply each of the following strategies*:

A. Low-cost provider

B. Broad differentiation

C. Focused low-cost provider

D. Focused differentiation

E. Best-cost provider

Q. 2. Taking insights from Chapters 6 as well as your own research, provide examples of situations where a firm could apply each of the following strategies*:

A. An offensive strategy

B. A defensive strategy

C. Horizontal mergers and acquisitions

D. Vertical forward integration

E. Vertical backward integration

F. Strategic alliances and cooperative partnerships

G. Outsourcing

* For Q. 1 & 2, Examples must include description of scenarios (when, do’s and don’ts, how to, etc.) as well as examples of companies that use (or can use) each of the listed strategies. To provide evidence of research and analysis, make sure to include examples that are not in the textbook.

**I will send pictures of the following case studies**

Q. 3. Read Case 13. Taking insights from the various major topics and ideas presented in Chapter 4, evaluate Twitter’s resources, capabilities, and competitiveness. If you were Twitter’s CEO, what strategic issues and problems would you identify that would merit front-burner managerial attention?

Q. 4. Read Case 12 and take insights from Chapter 2 to answer the following: What is your assessment of the Chipotle’s response to the food poisoning incidents? What more should it have done (or done differently) to rejuvenate customer traffic at its stores? Comment on or suggest a new set of strategic vision, mission statement, core values, and objectives for the company.

Q. 5. Read Case 14.  Taking insights from the various major topics and ideas presented in Chapters 1 and 3 analyze Netflix’s business model and strategy and external environment.


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