Identify a site for your hotel development (Hyatt Andaz) – must have comp set of at least 6 hotels – convenient to where you are situated. Post on the discussion board the info about your site and your initial reaction to the site based on what you learned from the Area and Neighborhood review your findings.(note- Please post this no later than week 1 Thursday/students must respond on 2 different days of the module to other’s discussion points and also respond to any comments made about their OWN post.)
Welcome to Module 2!
Kindly expand on questionnaire for interviewing at hotels and present your changes here. You can find a sample of this under Supplemental Materials. (note- Please post this no later than week (Module) 2 Thursday/students must respond on 2 different days of the week to other’s discussion points and also respond to any comments made about their OWN post.)
Familiarize yourself with the base input for the model: base year for each hotel and back years as provided by the professor. Occ, Rate, market mix
3. Submit commentary on Discussion Board about the historical performance in YOUR Market – how do you interpret how the market is doing? (200-400 words) (note-
Please try to post this no later than Week 3 Thursday/students must respond on 2 different days of the week to other’s discussion points and also respond to any comments
made about their OWN post.)
Use your area review info and the results of your interview to project growth rates by market segment – do ? page summary and post on Discussion Board – why are you using those growth rates for each segment – state the basis. You will benchmark off of annual results in 2020 (base year) and your new hotel will open on January 1, 2023 You are projecting 2021 and 2022(interim years) and then 2023 2024, 2025, 2026, 2027 as open years for YOUR hotel. Project future supply based upon your research (planning etc. as discussed in lecture) (200-400 words) (note- Please post this no later than Module 4 Thursday/students must respond on 2 different days of the week to other’s discussion points and also respond to any comments made about their OWN post.)
Project penetration for your hotel by market segment for the five years of operation. This will bring you to the projection of YOUR hotel’s occupancy for each year. Discuss on the Discussion board about what the reasons were that you used higher or lower than 100% penetration for each segment at stabilization. (200-400 words) (note- Please post this no later than Module 5 Thursday/students must respond on 2 different days of the week to other’s discussion points and also respond to any comments made about their OWN)
Discuss your reaction to the comp financial data and how you used it to Benchmark on the Discussion Board. Discuss HOST Data and how it is useful/meaningful – what are it’s shortcomings? Strengths? How else would you do this kind of financial analysis using POR, PAR or % of sales – other sources? (200-400 words) (note- Please post this no later than Module 6 Thursday/students must respond on 2 different days of the week to other’s discussion points and also respond to any comments made about their OWN)
Research available hotel financing now via traditional banks. What terms are available? – what other sources of financing are out there? How do the available terms likely influence your “take” on your project’s feasibility (all to be put on the discussion board) Based on the given construction costs for the proposed hotel – will it be able to cover debt service? (include this discussion as addenda in the project) (200-400 words) (note- Please post this no later than Module 7 Thursday/students must respond on 2 different days of the week to other’s discussion points and also respond to any comments made about their OWN)
Discussion Board – post your reflections on the entire feasibility process. What are its strengths and weaknesses. Where might you get mis-led into a “wrong” answer? What might make you too conservative with your projections? (200-400 words) (note- Please post this no later than Module 8 Thursday/students must respond on 2 different days of the week to other’s discussion points and also respond to any comments made about their OWN)