Event Audit: HMG6001

The purpose of the event audit is to analyze an event with the “eye” of a mega-event planner. You should be observing all aspects of the event, no longer only as an attendee, but now as if you are going to be running this specific event in the future. Document what was successful at this event, as well as what needs improvement. In addition, creatively brainstorm what “other” added amenities might enhance the experience of the attendee.

You will want to use an event that you will be attending while in this class during the term. You must attend an event (virtually or in-person when safely possible). You cannot report on an event that you attended in the past unless all options have been exhausted. Any event can be audited such as a Water-Fire, an event on campus, comedy club, small dinner party, birthday party, or even a virtual concert. (Note: A movie cannot be considered as a “live” event for the purposes of this assignment.)

You will want to use an event that you will be attending while in this class during the term. You must attend an event (virtually or in person when safely possible). You cannot report on an event that you attended in the past unless all options have been exhausted. Any event can be audited such as a Water Fire, an event on campus, comedy club, small dinner party, birthday party, or even a virtual concert. (Note: A movie cannot be considered as a “live” event for the purposes of this assignment.)

1. Select an Event (15 points)
a. Location
b. Event title and purpose
c. Date
d. Cost of the event (either to attend or the cost to hold the event)
e. Description of the event (in detail)
2. Facility Management (20 points)
a. How well is the facility managed? Explain in detail how you know.
b. Are the entrances and exits well marked?
c. Is there ample security present at the event…how did you know?
d. What accommodations were made relative to ADA requirements?
3. Audio & Visuals (15 points)
a. How well does the sound system help support, reinforce, or expand the event’s purpose?
b. Describe the proper visual cues such as: signs, key design elements, logos, etc.
c. List the sponsors of the event.
4. Entertainment (10 points)
a. What is the entertainment?
b. Does the entertainment match the purpose of the event? Why or why not?

5. Theme (10 points)
a. What is the theme of the event?
b. Do the decorations and/or designs convey this theme? If so, how?
6. Review the Event (15 points)
a. Did it go well or not, how did you know?
b. Was it worth it or not, why?
7. Get Creative! (15 points)
a. How would you enhance this event?
b. What added amenities would you add as the event manager?