HMG6200 & Mega Event Management- Final Exam

Question 1
5 / 5 pts
The events industry is diverse and broad, but may be broken down into three main categories, which are:
Corporate, Association and Trade Shows
Social, Community and Non-profit
Corporate, Money-making, and Experiential
Social, Public and Professional
Question 2
5 / 5 pts
The events industry is somewhat unique among hospitality specializations as it is an area that actually gives people a reason to travel, unlike most hotel or restaurant offerings.
True
False
Question 3
5 / 5 pts
The main reason(s) for site diagramming is (are)
To provide legal protections to the planner in the case that something untoward happens
All of these options and more are reason for a site to be diagrammed
It is a tool to share with the client as to what the description of a proposal actually looks like
To determine true capacity in a room or on a site
Question 4
5 / 5 pts
Space capacity is calculated by the size of the space (length x width) and then dividing by the amount of space needed by each attendee which will vary based upon the set-up of the event.
True
False
Question 5
5 / 5 pts
In an outside set-up where people will be standing (such as a music festival), the number of persons a space can hold is calculated by determining what square footage for the entire event is, then multiplying the square footage by three – meaning we may anticipate three persons per square foot, which a denser crowd near the stage and a thinner crowd away from the stage.
True
False
Question 6
5 / 5 pts
Drawing a diagram to scale is
Nice and helpful if you have the time
Only serves to give the set-up crew the final site look
Is essential to be accurate with determining chair and table placement, placement consumed by other items, and determining attendee capacity
Must be done at a 2 feet to one grid square when laying out a set-up on grid paper.
Question 7
5 / 5 pts
To determine a target budget, first one must consider which of three types of events is being done. These types of events include:
Corporate, public relations, or experiential events
Dining, non-dining, or snacking events
Profit events, break-even events, events being produced at a specific cost
Sports, music, or wedding events
Question 8
5 / 5 pts
The value of a budget spread sheet is only to keep track of costs.
True
False
Question 9
5 / 5 pts
The value of assigning to each item or service on a spreadsheet a classification (of the type of expense), the vendor from which the item or service is being obtained, and the time period during an extended program that items or services will be needed is
it gives comfort to the client as it makes it appear you have everything under control.
it allows you to sort the spreadsheet in a number of ways to answer any question that may arise from a client or you
it gives your accountant something to do
not necessary for smaller programs
Question 10
5 / 5 pts
“RFP” stands for
“ready for program”
“reality formulating possibilities”
“realistic formulation of purchases”
“request for proposal”
Question 11
5 / 5 pts
In soliciting a proposal from a vendor, you should be very specific on all budget items so the vendor may suggest budget reconfigurations to support the specific item or service s/he is providing.
True
False
Question 12
5 / 5 pts
In most cases, the two most expensive items needed for a program are
AV and Food
Space and Food
AV and post-event cleanup
Space and Parking
Question 13
5 / 5 pts
“Cash flow” is a business term essential for maintaining a longterm business, but is of little concern to the average event producer.
True
False
Question 14
5 / 5 pts
Setting a contingency fund in a budget
Shows you really don’t know what you are doing; it gives a bad impression to clients
Is smart as if you don’t spend it, you get to keep it
Is dependent on several factors, including whether the program has a history, how much time you have to produce it, and how many other “chefs will be in the kitchen”
Question 15
5 / 5 pts
For stage management purposes – and in “calling” a show from a script, what is the starred area labeled?
stage diagram for stage management.PNG
Downstage Left
Upstage Left
Upstage Right
Downstage Right
Question 16
5 / 5 pts
For lighting focusing purposes – and in “calling” a show from a script, what is the starred area labeled?
stge diagram for lighting calls-1.PNG
Zone 3
Zone 1
Zone 9
Zone 5
Question 17
5 / 5 pts
Stage scripting, or producing “rundown” requires including all be which of these?
All need to be included to make a complete script
Special effect cues
Lighting cues
Audio cues
Cuing stage entrances and exits
Cuing out-of-sight announcements (“voice of god”)
Projection or LED screen cues
Question 18
5 / 5 pts
Why is the identification of stakeholders in a program important?
So we may prioritize them from important to unimportant participants
They may have different expectations for the program, and realizing that helps us balance expectations
Stakeholders are not really that important if we keep the attendees happy
They are where the money come, and we must keep the money flowing
Question 19
5 / 5 pts
The difference between strategic leadership and functional leadership roles is
Functional leadership applies only to the actual days of the event; everything before that is strategic leadership
Strategic leadership sets the broad overall objectives and focus of the program; functional leaders have various planning responsibilities to make the strategic vision happen
Functional leadership is made up of volunteers only; strategic leaders are the ones paid for their work
Strategic leadership is solely concerned about the budget; functional leadership handles everything else
Question 20
5 / 5 pts
Nearly all program leadership is structured in a common way, with the functional leadership roles seldom changing. The same structure applies to festivals, conventions, trade shows or sporting events.
True
False
Question 21
5 / 5 pts
“Sponsorships” may be considered a donation to the production of the event. We recognize sponsors simply as a “thank you” for their support.
True
False
Question 22
5 / 5 pts
Using the critical path method of project management, if our diagram looks like this, what is the critical path of activities (the path which must stay on time so that the project ends on time)
CPM.PNG
A D, G, F, I, J
a, C, E, F, I J
A, D, G, F, H, J
A, B, E, I, J
Question 23
5 / 5 pts
Using this Critical Path Method diagram, we can conclude that the length of time necessary to complete the entire project is
CPM-1.PNG
It is not possible to say
18 hours
20 hours
19 hours
Question 24
5 / 5 pts
In all project management tools, the critical estimations that must be made by us (cannot be done by computer programs) are the length of time for each task to take in order to be completed and which tasks cannot start before a specific preliminary task is completed.
True
False
Question 25
5 / 5 pts
A key to staffing on the day of the event is to determine which staff roles must be filled by paid (gig) workers and which may be completed with volunteers. We want to keep the role of volunteers to a minimum.
True
False
Question 26
5 / 5 pts
Technology has become ubiquitous with event planning. One way to organize thinking about technology needs is to divide such considerations into “technology families” which include audience-focused technologies and planner-focused technologies
True
False
Question 27
5 / 5 pts
For day-of staffing organization, it is helpful to divide the event into zones and have workers assigned to a specific zone.
True
False
Question 28
5 / 5 pts
Technology support tool(s) event planners are beginning to explore is (are)
All of these are currently being explored as enhancements to event planning
XR (or extended reality)
3D Printing
Facial Recognition
Question 29
5 / 5 pts
ROI (Return on Investment) is the financial way of determining the success of an event; but ROO (Return on Objectives) or ROE (Return on Experience) are also valid non-financial measurements.
True
False
Question 30
5 / 5 pts
Convention and Visitors’ Bureaus are also known as
Destination Management Companies (DMC’s)
City Promotional Organizations (CPO’s)
Regional Tourism Associations (RTA’s)
Destination Marketing Organizations (DMO’s)

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