marketing mix and the communication channels


Reason: Other
Discuss their current marketing mix and the communication channels used.T
Include the following:

  1. Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).
  2. Recommend a new marketing mix strategy based on any weakness(es) you discovered.
  3. Examine the company’s current positioning strategy.
  4. Determine whether or not to change that strategy.
  5. Identify any considerations to be used when building or maintaining the brand or customer loyalty.
  6. Evaluate the target audience’s use of and belief in the distribution channels and/or communication channels used.


There is great information about their current mix, but only one slide with speaker notes and without the speaker notes, it does not include any of the requirements, and there are no recommendation for a new marketing mix or strategies. It’s also missing the story board or print ad. I do feel what you’ve done is of value, but it doesn’t meet my expectations

Only Second part has to be done i.e. the storyboard

Deadline: 3 hrs

Please select a product or service that will be used to pitch in a new integrated marketing communication to a client who is either a marketer or a producer of that product.

The first half is to complete a 12 slide presentation with speaker notes (used as a script for the presentation)

The second part

Design a story board or print ad feature the product with the new marketing mix. It should be 5-8 slides (story boards only)

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