merger with Sky.

lease the attached case study.

BSB-Sky Assignment

Read the case “British Satellite Broadcasting versus Sky Television.” Assume you are a

consultant to British Satellite Broadcasting in 1990 (ie: at the end of the case). Prepare a

write up advising your client what to do. The range of options might include: continue to

fight Sky, exit, or seek a merger with Sky.

Your recommendation will be based on the payoffs you think your client will make under

the different scenarios. When calculating the payoffs, make sure to detail any

assumptions you make with information from the case (no need for outside information).

Feel free to put these assumptions into an appendix.

Your recommendation will likely be based on both a quantitate analysis of payoffs as

well as qualitative descriptions of the advantages and disadvantages of British Satellite

Broadcasting compared to Sky Television.

Note that the payoffs under the merger scenario will depend on your assumptions about

the ownership split of the merged entity. Make sure to explain and justify your

assumption on the split. Consider whether there are moves that either company has made

to better position themselves when bargaining over the split.

The format should be Times New Roman 12 point font, 2 page single space or 4 page

double space. You can include an appendix with as many exhibits as you want (the

appendix does not count towards the page limit).



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