Midterm – Week 4
Instructions
Your midterm consists of 20 questions worth 1 point each and you’ll have 60 minutes to answer them. They are a combination of T/F, Multiple Choice and Short Essay. They are largely taken from your Quizzes 1, 2 and 3. The material covered includes Chapters 1-6 from the textbook and the recorded interviews with guests featured to date. If you haven’t watched those yet make sure that you have viewed them BEFORE attempting to take the exam; there will not be enough time to search for answers during the exam. You will get one question at a time and it will lock after each one so you will be unable go back and forth. It will remain open until the end of the week Sunday night at 11:59pm. I recommend not putting it off until Sunday night at 11pm in case you have an internet issue, develop a
migraine, or have some other unforeseen problem. Unless there is some extreme circumstance you will not be able to make up this exam after the deadline
so get it done earlier rather than later if you can.
Let me know ASAP of any glitches if you should come across any.
Good luck!
Pro
The acquisition of the asset is the first decision to be made in asset management.
True
False
Your Answer:
What are some of the limitations of the SWOT analysis in determining event feasibility?
Sec. 2.2.1
Event regulations typically regulate which of the following? Choose all that apply:
Color of the stage
Insurance
Section 2.5
Traffic management, road closures, etc.
Section 2.5
Ticket pricing
Waste management procedures
Section 2.5
Use and handling of fireworks
Section 2.5
Which of the following items is NOT included in the Stakeholder Meeting Flowchart?
Obtain government approval to hold the meeting
See Exhibit 2.4
Contact all stakeholders and invite to meeting
Meeting preparation establishing goals and designing the presentation Complete the strategy template with information gathered Holding the meeting with information-gathering meeting
Which of the following is NOT on the Silvers’ classification of event types? Check all that apply.
Exhibitions, Expositions and Fairs Entertainment and Sporting Events Business and Corporate events including Meetings & Conventions
Marches and Demonstration events
See Sec. 3.1
The Triple Bottom Line measures which of the following:
Economic, Social and Political Impacts Profit, Loss and Break-event points Return on Investment (ROI)
Economic, Social and Environmental Impacts
See Section 3.2.5
Which of the following examples of the support an event planner might get from an Events Unit of a local tourism authority or CVB or an Government
Events Agency?
Advice on almost anything related to the event Marketing support Partnership and Management functions Event sponsorship and funding support Research and Data Collection
All of these are examples of support you might get
Section 4.1
Is the following statement true or false?
The major aim of most event corporations or agencies, in particular the Tourism units, is to identify, evaluate and nominate the particular city’s,
country’s or region’s interest as a candidate for a large-scale or megaevent. It is to position the country/region/city in the bidding process for
such events and help to ensure its selection and confirmation as the location and venue.
True
See Sec. 4.2.5
False
Your Answer:
Kim Stone, GM of the Chase Center was proactive in her approach to attempting to reopen the Chase Center. Discuss her plan with supporting
details. How is this an example of strategy implementation?
According to our speaker John Yoerger, executing a political event like the DNC requires a high level of pre-planning and intricate details to include
working with various stakeholders. Who were some of the stakeholders John mentioned and how would they have played a role in the planning
and execution of the riot that took place at the Capitol? Was the protest
RFPs (Requests for Proposal), RFTs (Requests for Tender) tend to deal more with the intangible aspects of events.
True
See Sec. 5.1
False
Flagship and Signature events are the same thing
True
Sec. 5.2
False
You may or may not have learned in your Events Management class that there are many different types of manuals used in our industry and the
textbook describes various types. Consider this, you have just been invited to intern on the Sustainability Team at the 2021 Ultra Music
Festival and want to see how certain things were done on Day 2 in 2019 (considering that 2020 and 2021 events are cancelled) and someone said
“check the manual” without telling you which one. To find what you need, which type of event manual would you most likely be looking for?
Category Specific
Instance
Section 6.3
Function Venue
Your Answer:
What would be three advantages of joining an association or a network of event professionals?
To establish an events feasibility and development system in a company or a government, what must be aligned to guide all departments, divisions
or individual staff?
Event Date Company Assets
Strategic Objectives
Branding Event location
Your Answer:
Professor Skilling mentioned is involvement in various event associations having served on the board for ILEA. You have since been given a
complimentary membership to IAEE. What does the acronym IAEE stand for and what is their overall mission?
In our interview with Allison Pieter she discussed NOT having experience
in virtual programming and having to pivot and cancel her mega university
event.
True
False
False
Ques 1 / 1 pts tion 18
Derrin Brown, Director of Events, 2022 FIFA World Cup explained to the class via our Zoom interview that he will be working with the marketing
team on launching thousands of what?
Drones Athlete Parades
Product Activations
Overlays
This question has been regraded.
A situation analysis should include the event social, political and
economic environment.
True
True.
False
Your Answer:
In the interview with Derrin Brown our guest gave an example of how culture can play a role in event feasibility. Discuss and elaborate on what
he meant.