Multiple choice question
1.value-added incentives are design to:
B.Provide shipment information
C.Change purchasing habit over the long term
DChange short term buying decision
2.Based on web analytics,a hotel knows a customer often stay for a week and offers that person a discount for booking online.This is an example of:
B.a financial incentives.
C.a convenience incentive
D.a value-added incentive.
3.A financial incentive may cause a consumer to switch to e-commerce;a value added incentive is design to:
A.change purchasing habit more permanently
B.create brand awareness
C.substitute payment plan
D.find new buyers