Multiple choice

Multiple choice question

1.value-added incentives are design to:

A.Attract attention

B.Provide shipment information

C.Change purchasing habit over the long term

DChange short term buying decision

2.Based on web analytics,a hotel knows a customer often stay for a week and offers that person a discount for booking online.This is an example of:


B.a financial incentives.

C.a convenience incentive

D.a value-added incentive.

3.A financial incentive may cause a consumer to switch to e-commerce;a value added incentive is design to:

A.change purchasing habit more permanently

B.create brand awareness

C.substitute payment plan

D.find new buyers