A large, successful restaurant company with a portfolio of differentiated brands is about to launch a
new
restaurant concept in the U.S.A. called “Blossom.” This will be a full-service restaurant offering a
predominantly plant-based menu which focuses on seasonal items using locally sourced, fresh produce
wherever possible. The restaurant will be positioned by its values: clean eating, responsible sourcing, and
community building.
You are to assume the role of marketing director for the new restaurant concept. You are required to
produce a strategic marketing plan for Blossom. Your plan needs to contain the following elements:
1. Executive summary: what the brand is, how it will be positioned, who it will target, and the primary
objectives (no more than two paragraphs)
2. Current market situation
a. Food trends (U.S.A.)
b. Full-service restaurants
c. Competition (direct/indirect)
d. Pricing
3. SWOT analysis (table format)
4. Objectives
a. Year 1
b. Year 2
5. Marketing strategy
a. Positioning (expand upon the value proposition in the opening paragraph above)
b. Targeting
c. Integrated marketing mix: four Ps (product, pricing, place, promotion)
6. Marketing controls: How will results be measured? How will marketing research be used?
Client #23610
Thank you
Client #23610
Thank you
Client #23610
Thank you!
Client #23610
Thank you!
Client #23610
Thank you so much!Life saver!
Client #23610
Awesome paper! Very reliable and prompt
Client #23610
Thank you!
Client #23610
This was great!
Client #23592
Thank you. I will get back to you next week. There are more classes that I need help.
Client #23605
Thanks a lot. All good
Client #0
I loved the service it was really fast & efficient. I ended up with an A in my class!
Client #0
It was a pleasure working with you. You are really responsible and always do you’re best and of course, we will keep working together.
Client #23592
The essay and the Excel file looks good. Thank you for working with me throughout the project.
Client #23592
Thank you for the quick help. I was stuck.
Client #23594
You are a lifesaver. Thank you. I will be needing your help for the midterm exam.
Client #23594
I am very grateful for your help. Without you, I would have quit a long time ago. Appreciate your help 100%.
Client #23599
I know it is APA 7 and it should not have the running headers, but my professor insists on them. Please include them in the upcoming orders. Overall, I liked it and I will be submitting it tonight. Thank you.
Client #23596
Thank you for the help. All good.
Client #23595
You do an exceptional job, have gotten good grades n positive feedback/ comments from my professors since you started helping me.
Client #23592
Thanks. I will handle the replies.
Simple Order Process
Fill in the Order Form
Share all the assignment information. Including the instructions, provided reading materials, grading rubric, number of pages, the required formatting, deadline, and your academic level. Provide any information and announcements shared by the professor. Choose your preferred writer if you have one.
Get Your Order Assigned
Once we receive your order form, we will select the best writer from our pool of experts to fit your assignment.
Share More Data if Needed
You will receive a confirmation email when a writer has been assigned your task. The writer may contact you if they need any additional information or clarifications regarding your task
Let Our Essay Writer Do Their Job
Once you entrust us with your academic task, our skilled writers embark on creating your paper entirely from the ground up. Through rigorous research and unwavering commitment to your guidelines, our experts meticulously craft every aspect of your paper. Our process ensures that your essay is not only original but also aligned with your specific requirements, making certain that the final piece surpasses your expectations.
Quality Checks and Proofreading
Upon the completion of your paper, it undergoes a meticulous review by our dedicated Quality and Proofreading department. This crucial step ensures not only the originality of the content but also its alignment with the highest academic standards. Our seasoned experts conduct thorough checks, meticulously examining every facet of your paper, including grammar, structure, coherence, and proper citation. This comprehensive review process guarantees that the final product you receive not only meets our stringent quality benchmarks but also reflects your dedication to academic excellence.
Review and Download the Final Draft
If you find that any part of the paper does not meet the initial instructions, send it back to us with your feedback, and we will make the necessary adjustments.