QUESTION 1
Project Gutenberg is _____.
the oldest digital library
Amazon’s kindle library
the first museum for the printing press
the first public library in America
2 points
QUESTION 2
Changing formats at radio stations indicate several things about pop culture, including emerging cultural trends.
True
False
2 points
QUESTION 3
As radio play began to influence record sales, _____ started occurring, where record companies bribed disc jockeys to play their artists.
cancel
script
detrack
Payola
2 points
QUESTION 4
Creating cultural symbols that impact a person’s sense of self can be accomplished through _____.
Brainwashing
Advertising
Motivation
Remote Control
2 points
QUESTION 5
The great migration brought ________ to new territory.
Rock and Roll
Blues
Grundge
Classical
2 points
QUESTION 6
In order to survive competitors and attract new readers, print publications started news only magazines?
True
False
2 points
QUESTION 7
For media companies, a main revenue streams come from selling time and space to ________.
No one
Consumers
Animals
Advertisers
2 points
QUESTION 8
Before the advent of ____, the newspaper industry was very limited.
Publishers
The Printing Press
The reporter
The newspaper owner
2 points
QUESTION 9
Journalistic ethics require that, in a free and democratic society, news must be presented accurately.
True
False
2 points
QUESTION 10
- Indie labels and artists have taken advantage of the power of the internet to communicate directly with fans and balance out their power against the major record labels.
2 points
QUESTION 11
Two of the most credible media theories are considered to be these:
Spiral of silence
Agenda-setting
Uses and gratification
Direct effects
2 points
QUESTION 12
A publication geared toward professionals in a certain area is a trade magazine.
True
False
2 points
QUESTION 13
Information economy is an economic model based on selling intangible information rather than products.
True
False
2 points
QUESTION 14
The concept of social responsibility for the press is called _____.
the new clause
the vital information premise
the information rule
the internal accountability doctrine
2 points
QUESTION 15
Which of these resulted with the rise of the penny press in the 1830s? Check all that apply.
More people read newspapers
Reporters and correspondents were hired
More diverse stories were published
Fewer newspapers were printed
2 points
QUESTION 16
The ability to access, analyze, evaluate, and communicate information is considered Media Literacy.
True
False
2 points
QUESTION 17
One historical example of radio’s impact is _____, which was an adaptation of a book, but listeners believed it was a real news story and panic broke out.
Norman Corwin’s This is War!
Orson Welles’s War of the Worlds broadcast
Air America
Major Bowes and His Original Amateur Hour
2 points
QUESTION 18
The biggest disruptor to the media industry business model is the ______.
Listener
Internet
Advertisers
Government
2 points
QUESTION 19
- Media fills several roles in society. Select all of the correct responses below.Education and information
Mediation
Public Forum
Set Values
Entertainment
- Watchdog for government and institutions
2 points
QUESTION 20
Which of these are advantages of media literacy? Check all that apply.
- Understand popular culture
- Adapt to work in different jobs and industries
- Identify false information or propaganda
- Understand the information being absorbed
- Find reliable sources
All of the above
2 points
QUESTION 21
The first e-books become widely used in the _____.
1970s
1980s
1990s
2000s
2 points
QUESTION 22
The accusation that media is influencing its coverage of certain events and situations is that media is _____.
Conservative
Liberal
Biased
Lazy
2 points
QUESTION 23
Which of one these reasons do journalists cite as to why blogs are not a form of journalism?
Writers do not have an editor
Lack of credible sources
Writing is too long
Too much commentary
2 points
QUESTION 24
Annie Lennox, Little Richard, Boy George, and Prince all contributed to changing societal norms about _____.
Voices
Hijacking
Racism
Gender Identity
2 points
QUESTION 25
The recession of the 1990s affected radio stations in what two ways?
Programming was targeted to a specific demographic.
Stations operated more independently.
Local coverage and programming diversity increased.
Radio station ownership was consolidated.
2 points