The business:
Hatel is an event planning business that specializes in corporate customers that will vary by market sector. Hatel intends to provide the following kinds of unique services;
a) Retreat training services.
b) Product launch services.
Hatel will use one office in the sole proprietor’s house and serve the local individuals. After one year, we are planning to shift into a rented office room and recruit ten people. Additionally, a salesperson will be hired to manage sales increase.
There are so many ways on how we can sell the event planning services to potential customers. First, we are going to start with taking up smaller events, we then provide quality services, listening to all customers, meeting the customer needs, and finally ensuring the employees are well paid.
Appendix
The Market Overview
Your Market
Market research and environmental/industry analysis:
Your Customers
Target customers:
Customer profile:
Your Competitors
Competitor analysis:
Your Marketing
Marketing Strategy:
SMART’ acronym (Specific, Measurable, Achievable, Realistic and Timely)
Your PRODUCT or service
The PRICING of your product or service
Your POSITION (Place) in the marketplace- the place where the product/service can be bought
the distribution channel
Sales and distribution channels
The PROMOTION of your product or service- Detail your promotion techniques into six categories:
· online
· public relations
· advertising
· promotion
· packaging or personal selling
· branding
The PEOPLE in your business (salespeople, staff etc.)
The PROCESS represents the buying experience
The PHYSICAL ENVIRONMENT where the good/services are presented
PRODUCTIVITY is an essential part of meeting a customer’s needs
Marketing Activity
Your Finances
Marketing Budget {YEAR}
Organisational Implications
Contingencies
Monitoring/measurement activities
Supporting documentation
Glossary