Description
Introduction
In this assignment, you will write a marketing research report that will summarize the research that you have conducted so far. You will need to apply the material from the whole course to complete this assignment. The feedback that you have received on past assignments will be especially helpful as you can integrate them into this assignment.
Instructions Write a concise research report that includes the elements of a marketing research report. You will document and analyze your findings to date and then make recommendations for future course of actions, including future research.
In a report of approximately 1,000–1,500 words, prepare a research report. Information on most of the sections is on pages 550 to 553 in your textbook, and review Topic 4 in Module 6 prior to actually writing. Be sure to focus on answering the marketing research problem and on how it can provide insight to the management decision problem. Highlight the specific research components that you set out to accomplish. Many of the issues have been discussed in your earlier assignments, so make sure to include what is relevant.
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