Description
Introduction
Nestle is happy to invite a new selection of breakfast cereals to our homes. Across over 130 countries across the world, Nestle Breakfast Cereals are a part of the mornings. Nestle Breakfast Cereals’ dedication to delivering nothing but the quality is a prerequisite, and they have created products to please every member of the family. The three cereals brands Nestle sells are:
Fiber One
The cereal aisle is perhaps among the most complicated segments in the grocery store for many customers. There are many variations to choose from, and a variety of marketing claims stamped on the boxes venting the abundance of whole wheat and material properties of cereals. Fiber one is placed for older adults. It’s conveyed for a healthier, physically, and mental state as a nutritious food. The addition of isolated fiber too so many various foods may seem a magic cure for a low-fiber diet, but this pattern raises questions among customers. Some wonder if fiber-fortified foods are as good as natural sources, fiber-rich foods, and why products with added fiber aren’t the best choice if they don’t already eat sufficient fiber (nestle, 2020).
Although fiber has been continuously advertised for its beneficial effects, it has not been talked up as the supermarket’s trendy product until lately (Hall, 2012). High in fiber items that at one time were not deemed sources of fiber now line store shelves, offering some tough competition to whole grain cereals. Popular products like ice cream bars, yogurt, and even refined sugars now boast a good supply of the daily recommended intake of fiber.
Lucky Charms
Lucky Charms took their muffins (their brand), and over the years, changed it. Now that the four-leaf-clover is in a hat, firing the orange star from across the sky. Lucky Charms is a product which parents now also buy. They buy it for their children, but they also appreciate the cereal. Consequently, white middle-class mothers between the ages of 30-34 years would be the primary goal. In the last year, they spent under $100 million on internet, print, and political TV ads. They buy shares in high price ad units and have marketed over 50 different Media Properties in multiple media formats in the last year. The aim was to keep children and parents interest high in their breakfast routine for the magical unicorns and to preserve the Unicorn as a recognized marshmallow in the Lucky Charms catalog.
Kix
Kix is a product that is commercialized to children. Their motto makes it clear: “Child-tested, mother-approved.” Kix is meant to be competing with Lucky Charms, and Cinnamon Toast Snap, and Reese’s Puffs, which, to a boy, is not. Show me a child who picks Kix over any of these, and I’m going to show you a kid for whom the best friend is his elementary school teacher at school. The only thing that matters to a child about cereal is its taste. You can’t just pretend that a dry Kix bowlful tastes better than one dry Cinnamon Toast Crunch. Adults, on the other hand, when choosing a breakfast cereal, must weigh a variety of other considerations in addition to the flavor. That is why Kix is the best cereal for adults and not for children.
The Kix box is intimidating for a kid: a collection of puffed, pale yellow lying balls, universal, on the inside of a drawn illustration of an ear of corn. As if what you are looking for in cereal is a contrast with the corn on the cob. There’s no mascot in there. There’s no player on the back — unless you’re playing a game with a cartoon corn maze, and you shouldn’t. Color is not available. His slogan (the same since it was first released in 1978) is just as humble as it gets: your mother will buy this cereal for you, and you’ll think it’s okay. (Heaney, 2018).
Conclusion
It is concluded that Nestle breakfast Cereals’ dedication to delivering nothing but the quality is a prerequisite, and they have created products to please every member of the family. The cereal aisle is perhaps among the most complicated segments in the grocery store for many customers.