core marketing principles and behavioural theories
Description
Intended Learning Outcomes
This assignment will assess your ability to:
1
Demonstrate an understanding of marketing not just as a management practice but also as a highly influential concept and intersecting with the external environment, nationally and internationally.
2
Demonstrate the ability to devise, sustain and justify arguments relating to broader social issues relevant to marketing practice.
3
Understand and apply core marketing principles and behavioural theories and recognise their role in marketing decision-making.
4
Recognise the importance of studying consumer behaviour for the effective implementation of the marketing concept.
Discipline Specific Skills and Knowledge:
5
Evaluate the models, theories and concepts commonly used in exploring and understanding marketing practice.
6
Apply a range of behavioural concepts and theories in order to justify marketing activity.
Personal and Key Transferable/ Employment Skills and Knowledge:
7
Demonstrate the practical ability to communicate and present ideas, theories and principles.
8
Demonstrate ability to communicate ideas and arguments effectively.
9
Demonstrate the ability to research and present material that supports a reasoned and consistent argument.
Individual assignment – Marketing article
Write an article for a business magazine, analysing and evaluating the range of methods that a business of your choice has pivoted due to the Coronavirus pandemic. Discuss the potential short and medium term impact on the company and its brand identity.
Note: it will be helpful to link your discussion to the 4 or 7 P’s of marketing strategy.
Aim
Demonstrate an ability to write an assignment based on research. This task involves finding sources and incorporating them into your writing using the APA (6th ed.) referencing system. You will need to write in your own words, in an appropriate style.
Format
ü Cover sheet (available on ELE)
ü Contents page
ü Reference list
ü Section headings
ü Page numbering
ü Arial font size 12 with 1.5 line spacing
ü Word-processed and printed, 1200 words (+/- 10%) (not including reference list or appendix)
Due date and time: 2:00pm BST 24th June 2020
Grade: The assignment makes up 20% of your grade in the INT1012 Module
Submission: Upload onto Turnitin – see instructions on ELE (and INTO-Exams@exeter.ac.uk)
Assessment criteria: See RQF Level 4 FHLS Generic Marking Criteria
Feedback: written feedback via Turnitin and opportunity for verbal feedback from your seminar tutor.
Thank you. I will get back to you next week. There are more classes that I need help.
Client #23605
Verified order
Thanks a lot. All good
Client #0
Verified order
I loved the service it was really fast & efficient. I ended up with an A in my class!
Client #0
Verified order
It was a pleasure working with you. You are really responsible and always do you’re best and of course, we will keep working together.
Client #23592
Verified order
The essay and the Excel file looks good. Thank you for working with me throughout the project.
Client #23592
Verified order
Thank you for the quick help. I was stuck.
Client #23594
Verified order
You are a lifesaver. Thank you. I will be needing your help for the midterm exam.
Client #23594
Verified order
I am very grateful for your help. Without you, I would have quit a long time ago. Appreciate your help 100%.
Client #23599
Verified order
I know it is APA 7 and it should not have the running headers, but my professor insists on them. Please include them in the upcoming orders. Overall, I liked it and I will be submitting it tonight. Thank you.
Client #23596
Verified order
Thank you for the help. All good.
Client #23595
Verified order
You do an exceptional job, have gotten good grades n positive feedback/ comments from my professors since you started helping me.
Share all the assignment information. Including the instructions, provided reading materials, grading rubric, number of pages, the required formatting, deadline, and your academic level. Provide any information and announcements shared by the professor. Choose your preferred writer if you have one.
Get Your Order Assigned
Once we receive your order form, we will select the best writer from our pool of experts to fit your assignment.
Share More Data if Needed
You will receive a confirmation email when a writer has been assigned your task. The writer may contact you if they need any additional information or clarifications regarding your task
Let Our Essay Writer Do Their Job
Once you entrust us with your academic task, our skilled writers embark on creating your paper entirely from the ground up. Through rigorous research and unwavering commitment to your guidelines, our experts meticulously craft every aspect of your paper. Our process ensures that your essay is not only original but also aligned with your specific requirements, making certain that the final piece surpasses your expectations.
Quality Checks and Proofreading
Upon the completion of your paper, it undergoes a meticulous review by our dedicated Quality and Proofreading department. This crucial step ensures not only the originality of the content but also its alignment with the highest academic standards. Our seasoned experts conduct thorough checks, meticulously examining every facet of your paper, including grammar, structure, coherence, and proper citation. This comprehensive review process guarantees that the final product you receive not only meets our stringent quality benchmarks but also reflects your dedication to academic excellence.
Review and Download the Final Draft
If you find that any part of the paper does not meet the initial instructions, send it back to us with your feedback, and we will make the necessary adjustments.