Answer each question and bullets (at least 2-3 sentences per bullet)
Principles of Marketing Discussion Questions
Week 4 Discussion
Know that when we talk about products offered by a business we are talking about actual goods, services, and ideas. Consider the following products:
- Coca-Cola Classic
- Apple iPhone
- Nike basketball shoes
- L’Oreal Shampoo
- Pick one of these products, identify two competitors, and discuss what it is they offer that competes with your product.
- For the product you selected, describe the unique selling proposition (USP). How is your product superior to the competitors you identified?
Discussion Response Requirements
For all of the course discussions, there are no right or wrong answers. You are simply responding to questions in your own words. Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.
- Respond to the discussion with at least four good sentences for each bullet point. Make sure you address all points of each bullet
Week 5 Discussion
When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses:
- McDonald’s
- Cadillac
- Walmart
- What words, feelings, and images immediately come to mind when you hear the brand name you selected, or see the brand logo?
- Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.
Discussion Response Requirements
For all of the course discussions, there are no right or wrong answers. You are simply responding to questions in your own words. Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.
- Respond to the discussion with at least four good sentences for each bullet point. Make sure you address all points of each bullet.
Critical Thinking Discussion QuestionsBottom of Form
Week 4 Discussion
Please respond to the following:
There are several types of fallacies: equivocation, false authority, ad hominem, appeal to ignorance, and bandwagon.
- Please provide two different examples of advertising that show any of these topics.
- Which of these fallacies is used in each advertisement? Why do you think the advertisers used that fallacy in the ad? Did the advertisers use the fallacy effectively?
- If you were an advertiser, what would you have done differently to better use the fallacy?
- Be sure to respond to at least one of your classmates’ posts.
Week 5 Discussion
Please respond to the following:
- Find an online article (news, magazine, journal, etc.) of interest that uses statistics to make its conclusion.
- Share a link in this thread, and answer these questions about that article.