Marketing Course Strategy

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I only need part two and part one has already been done, can you continue with the same subject and please only original work

2-3 page solution.

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The first of the four functions of a manager is planning. Strategic Planning involves a series of interconnected steps. During the next four weeks, you will be completing each step. Your document should be formatted as follows:

This outline is provided to help you organize your SWOT Analysis papers. You need to write a minimum of one paragraph for each sub-section of the outline. You must use this document to organize your paper.

You do need to use all the numbering system, lettering, and headers/sub-headers from the outline to organize the entire paper. Copy and paste the framework, then write your content in paragraph form in each section, citing your sources.

Points will be deducted if you do not use these section headers to organize the different research content required in your paper. Your analysis should be easy to follow as a result of using these organizational tools from the outline.

PART ONE – Due Week One

 

  •  Organization Background (30 pts.)
  •  History
  •  Strategic Direction (see chapter nine)
  •  Mission Statement
  •  Please comment on how the organization’s mission statement reflects its strategic direction.

 

PART TWO – Due Week Two

 

  •  External Environmental Assessment (60 pts.)
  •  Economic
  •  Demographic
  •  Socio-Cultural
  •  Technological
  •  Political/Legal
  •  Global
  •  Each of these forces that are outside the organization and requires management to react. Comment on trends in each force and whether they affect the company’s performance
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