Thinking at the Macro level, choose a large metropolitan city (or MSA) and discuss the hotel room supply in the market. Include the number of hotels (overall total and number of hotels by segment), number of rooms (total and by segment), and new hotels coming to the market. Next discuss the demand for the market over the next 5 years. Is there enough supply to meet the demand? What opportunities/threats do you see for the hotel industry in this market? Please use at least 2 references for this thread. (Hint: a CVB or Tourism Bureau can be great sources)
After watching the video, how would a macroeconmic factors impact the hotel industry? (For example…as oil prices increases, there would be a potential impact to weekend travels to drive to destinations.) Your role in this thread would be to outline an example (not the one I provided…something different) of one macroeconomic factor and thoroughly discuss the impact on the hotel industry. Please provide at least 2 strong references to support your discussion.
After watching the video, how would a microeconmic factors impact the hotel industry? (For example…if a company that supplies 2000 room nights a year to local hotels, goes out of business…how would this impact a hotel and what would they do to overcome this challenge?) Your role in this thread would be to outline an example (not the one I provided…something different) of one microeconomic factor and thoroughly discuss the impact on the hotel industry. Please provide at least 2 strong references to support your discussion.
Based on the article, how does demand forecasting impact transient pricing decisions? What are the pitfalls of not having a demand forecast?
Based on the video, how can demand forecasting be applied in the hotel industry?
Discuss the importance of demand forecasting for a hotel. How will this forecast impact revenue management strategies and tactics? How will it impact/support other forecasts (i.e. strategic forecast, revenue forecast, operational forecast)?
Based on the Distribution Channel Issues highlighted in Chapter 1 of the special report, how do you see these issues impacting the hotel industry over the next 5 years? Support your post with at least 3 strong references.
Chapter 2 highlights hot trends in search, social and mobile. This report was published in 2012…how have these trends evolved since its publication? What are today’s hot new trends in hotel distribution? Provide at least 3 strong references to support your post.
Distribution costs (channel costs) can greatly impact the bottom line of a hotel. Discussion the impact of these costs and how a hotel can maximize revenues. Also, how can a hotel manage these costs and shift consumers to more cost effective channels? Utilize at least 3 strong references to support your answer.
Discuss the importance of the travel shopping process. How has this evolved over the past 20 years? How has the Internet enhanced the consumer experience. Provide at least 2 strong references to support your answer.
A modern hotelier’s question…what is the optimal channel mix? Based on the report, how does a hotel leadership determine an optimal channel mix? In addition to the report, provide at least 2 additional strong references to support your position.
Part 2 of the report reviewed the hotel performance metrics from over 25,000 hotels in North America…and specifically how the changing digital landscape affects hotel segments in different ways.
If you were a hotel revenue manager, how could you use this information to drive hotel performance metrics? Highlight strategic and tactical approaches you could use to maximize performance in 3 different market segments (you choose the segments to highlight…e.g. Group, OTA, Wholesale, Corporate Transient, etc…). I’m looking for very detailed approaches for the 3 market segments. In addition to the report, utilize 2 additional references to support your answer.
Due to the additional research and detail needed for this discussion thread, you will have until Saturday to make your main post, and this thread is worth 500 points. Your main post should be at least 1000 words in length and use APA formatting for your references. Please make your comment posts on Saturday and Sunday in order to achieve full credit.
In Part 1 of the report, trends of the digital marketplace were examined. Based on the findings, discuss at least 3 trends that stood out to you. What did you find interesting about these trends? Using other references, what other industries are facing the same type of trends?
For this discussion thread, you will choose one of the five Case Studies in Part 3 of the report. Provide a summary of the case study and share your thoughts on the study. Use at least 2 references (other than the report) with APA formatting.