Description
ASSESSMENT BRIEF 1
Subject Code and Title BIZ101- Business Communications
Assessment Critical Analysis
Individual/Group Individual
Length 800 words (+/- 10%)
Learning Outcomes a) Demonstrate academic skills appropriate to the
level of study
b) Demonstrate research skills and referencing
appropriate to the level of study
c) Critically analyse texts and/or multi-modal material
in a business context
Submission Part A: By 11:55pm AEST/AEDT Sunday of Week 3
Part B: By 11:55pm AEST/AEDT Sunday of Week 6
Weighting Part A: 5% (Pass/Fail)
Part B: 15%
Total Marks Part A: 100 marks
Part B: 100 marks
Context:
The assessment task requires you to evaluate ONE article from a reliable journal related to your
choice of ONE of the following topics:
Topic 1 – Analyse the impact of technology on communication skills in the workplace.
Topic 2 – Critically discuss the importance of communication skills in the workplace.
Topic 3 – Communication is an art not a skill. Discuss the statement.
Instructions:
In this assessment, you must critically analyse a text, examining the language used and the beliefs
and assumptions behind it. Use the following Critical Analysis Format to structure your writing:
Title This is your shortest section since it is only as long as the full
BIZ101_Assessment1_Critical Analysis _Module 2 Page 2 of 5
reference of the article – must be in correct referencing format
Topic This sets up what is being discussed. Establish simply what the text is
about. This section is brief – one or two sentences only
Context What is the cultural or historical location of the text? In which
discipline does it fit?
Structure A brief description of how the writer has put together the paper.
Style You are asked to comment on the author’s clarity, use of language,
and whether the style suits the material discussed and is appropriate
for the intended audience.
Evaluation Assess how the writer has made their case, assessing the usefulness
or relevance of the evidence presented, and showing the strengths
and weaknesses in the paper.
Just remember: this is about demonstrating critical thinking. You
need to support your claims with examples e.g.:
the author argues that face-to-face communication is more
effective in business negotiations, but does not provide
research data or examples to back up this claim.
Do not write in first person – instead stick with third person to
articulate your Evaluation in phrases such as:
Ø Instead of “I think one of the strengths of this paper is” use
“One of the strengths of this paper is…”
Ø “This raises the counter-argument that…”
Ø “This paper would benefit from…”
Conclusion This is a short simple section. It won’t introduce new information
but rather offer a conclusive overview.