CLARIFYING INSTRUCTIONS:

  • Create a compelling message for three (3) of the platforms you used for your product or service. Note: you need a different type of message for each different platform (you cannot use the same message on all three platforms). Post your messages on your three (3) different social media feeds so you can track results.
  • Submit screenshots of the posts and the engagement results for each platform. Take a screenshot of the Data Tracking Page/Engagement Activities page for each different platform.
    • Note: This can be the actual data tracking page or your screenshot can include the post with all comments, likes, shares, retweets, etc. with the message.
  • Save your Homework Assignment as “FirstName_LastName_Week 7 Homework”.
  • Feel free to share your engaging messaging experiences in the Coffee House Chat with your peers.

ADDITIONAL CLARIFYING INSTRUCTIONS:

  • You cannot use your personal pages for any of these homework assignments. I know the instructions above say you can, but I cannot change those. So, I am providing extra instructions here that you need to follow.
  • You MAY use an already existing business page for the service or product as long as that page aligns with the homework projects. In other words has the business /service name in the link.
  • Be sure your newly created page has the business (service) name as the link and/or the product name as (in) the link.
  • Be sure to direct people somewhere to order (meaning provide the link to your business website so they can click-through to make the actual order). This will be essential for conversion analytics.
  • Be sure to answer ALL parts (elements) of the instructions clearly in order to earn the most points possible. Use the rubric below as a guide.
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