DMO

In Part II, you will investigate the DMO and the efforts of the organization.

Look at whom the organization is targeting, and analyze what aspects of the destination are geared toward the target market(s). Explain how destinations combine many of the suppliers in the tourism industry. Most sites will have visitation research data; however, you will have to use your information from Part I and the information in the document to draw conclusions. In other words, there are not explicit responses in any of these documents. You will demonstrate your abilities based on looking at the market and then, from that viewpoint, looking at what the destination state has to offer. Most of the sources will be located on websites. Depending on the location, describe the similarities and differences among the destination/community and urban tourist destinations.

You may also want to use marketing such as ads and social media to investigate. How is technology used to market a tourism organization? The resources are limitless in our current world. You may want to check online travel agencies (OTAs) such as Expedia, Orbitz, etc., and tour operators who provide tours in the state you have chosen. The tour operators will provide what they think is important for a broader audience.

In your submission, include the content you submitted for Part I in Unit VI, and add Part II to this document. You should have a complete submission with the following contents:

§  introduction,

§  body with Part I,

§  Part II, and

§  conclusion.

Your response should be a minimum of six pages in length, double-spaced. Reference at least one outside source (not including the textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.

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