Go-to-market Strategy

Description

Please use PDF (pitch deck) to see project idea and plan presentation and based on the information on this presentation develop a

Written Business Plan (min 30 pages plus supportive documentation), which provides more in-depth detail of the idea in the PDF.

The written plan should reflect more detail than your pitch deck; it cannot be just the same level of content as your presentation.

  • Use the written plan to explain more about the additional primary research you conducted, your competition or the other target segments or geographies you considered but did not pursue.
  • Areas that should be covered include the following:
    • Executive summary  (who/what/where/when/how unique) – 1 page max
    • Market Opportunity (unmet need/based on market research, SWOT, target audience)
    • Major Competitors (direct and/or indirect, strengths & weaknesses)
    • Mission (6-word Value Proposition, Positioning to target audience)
    • Your Competitive Advantages  (How are you unique, better than competition)
    • Business Canvas Model (in addition to attaching the final revised canvas, explain why you chose the model you did and which others you considered but decided not to pursue)
    • Operations flow (key processes, how you sell and how you make money, what the UX looks like)
    • Go-to-market Strategy (How will you launch / enter the market)
    • Marketing Plan (product, pricing, promotion)
    • Capital Requirements  (how much you need to start and what it would be put towards)
    • Financial Projections (key assumptions, revenue, expense, 3 year P&L, BE)
    • Expansion plans if any
    • Management (capabilities of key talent, not your personal relationship with them)
    • Summary
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