HMG6479 -Strategic Revenue Management -Final Assignment

Write an analysis of the reports attached to week 7 module,  communicating your findings to your General Manager.

When writing the analysis,  make sure you answer the below questions:

Pace Report

How much are you pacing ahead or behind last year? Start with talking about total revenue, then ADR , then Room nights. Explain which segment is driving the overall pace ( Transient and Group). Then talk about the months that you should be concerned about. Include a comment that explains if you will achieve your budget( Base this answer on STLY pick up – This will tell you how much you picked up last year ).Finally, add comments on potential tactics you could implement.

Pace Report- When looking at the pace report keep in mind the following:

– Peak season is from January to April( it is now January 6)

– Booking Window is from 30 to 45 days out.

– There was a group buyout( group bought all rooms, therefore there were no rooms available to transient) in April LY that is not coming back this April.

STR Report ( Use the report on the first tab- Segmentation glance)

RevPAR Index result for the month of December . Did you achieve your fair share?( if you achieve more than 100 index, you achieved your fair share)

RevPAR Index change result for the month of December. What caused this result?

Which segments contributed to both RevPAR index and RevPAR Index change.

Please include your own assumptions.

 

Submit this in essay format. Make sure your work reflects your  level as a Graduate Student.  Rubric below

Rubric

Analysis Rubric (1)
Analysis Rubric (1)
Criteria Ratings Pts

Quality of Writing and Style

10 to >8.0 pts

Excellent
Writing is free of grammatical, spelling or punctuation errors. Shows outstanding style going beyond usual college level; creative use of sentence structure and coordination

8 to >4.0 pts

Proficient
Writing is largely free of grammatical, spelling or punctuation errors. Attains college level style; sentence variety used effectively.

4 to >0.0 pts

Limited
Writing include some grammatical, spelling or punctuation errors that distract the reader. Approaches college level style. Some variety in sentence structure.

0 pts

Poor
Writing contains numerous grammatical, spelling or punctuation errors. Mostly in elementary form, with little to no variety in sentence structure.
10 pts

Demonstration of Knowledge and Critical Analysis of Assigned materials

15 to >12.0 pts

Excellent
Demonstrates excellent understanding of concepts. Integrates outside sources or real life application to support important points.

12 to >6.0 pts

Proficient
Conveys content adequately but fails to elaborate.

6 to >0.0 pts

Limited
Gets basic content correct.

0 pts

Poor
Basic content is wrong or substantially incomplete.
15 pts

Attention to detail and originality.

15 to >12.0 pts

Excellent
All assignment requirements were met and exceeded. Demonstrates excellent analytical originality by relating facts in new ways. Tells the story behind the numbers by providing detailed explanations.

12 to >6.0 pts

Proficient
Assignment requirements were met. Demonstrates some analytical originality. Provides some detail behind the numbers.

6 to >0.0 pts

Limited
Assignment requirements were somewhat met. Little analytical originality. Analysis shows numbers already shown on sheet without elaborating on the reason behind the numbers.

0 pts

Poor
Does not meet assignment requirements. States the obvious. Makes no attempt to provide original analysis.
15 pts
Total Points: 40
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