How would you justify the staging of a mega-event when there is no possibility of the event being profitable

Post a response to the question 

“How would you justify the staging of a mega-event when there is no possibility of the event being profitable.”

Requirements
200-300 words discussion board post

This discussion board post with peer feedback will be judged on three criteria:

  • Knowledge of the range of impacts mega-events can have
  • Ability to apply knowledge to formulate/respond to arguments for and against mega-events
  • The ability to provide peer feedback which demonstrates understanding and critical appraisal.