Description
Term Paper: You will be responsible for a research Term Paper (Feasibility Study for a
Foreign Market Entry), as detailed below:
– Term Project (Individual: Foreign Market Entry Strategy You will prepare a report,
including recommendations, for an actual company's overall entry strategy into a foreign
market. Your strategy should include attention to the social, political, cultural, and
economic environment of the country you propose entering, the entry and organizational
strategies the company should advance, including potential alliances with local firms, and
a discussion of the ethical, negotiation, leadership, and management challenges
associated with your recommendation.
This analysis should integrate the readings and
cases for the course in the context of the actions of a specific firm. This analysis will be
approximately 10-15 double-spaced pages (with complete references).
DETAILS OF YOUR TERM PROJECT
Term Project
You are an entrepreneur (based in the US) who is exploring means to expand your business to
another country. Your goal is to study the feasibility of setting up your business in the selected
country. The product/service may be new or existing as long as it is not already being sold in
your host country.
1. Step one:
a. State the study objectives
b. Discuss who you are in terms of your company, where you are located,
how many employees you have etc. This is to give you some authenticity.
You can make up all the info or base it on a small existing company. What
is your product(s) and/or service(s)?
2. Step two:
a. Select a host country to expand your business – why did you select this
country?
b. Discuss the business environment in the following contexts:
- Political & Economic including trade agreements
- Legal & ethical
- Social & cultural
For your analysis, you are required to use any two of the following
cultural dimensions :
1. Hofstede (include home and host country’s comparison charts)
2. Globe
3. Trompenaar
- The demographic environment of this country.
- Use established facts and figures.
3. Step three: Based on the above analysis and your research, explore:
a. Major opportunities for doing business in the host country (e.g. population
base, economy, need for the product/service)
b. Major challenges (e.g. competition, infrastructure, government policies,
culture, legal environment)
4. Step four:
a. Select, describe and justify your entry strategy. You need to select one and
it must be in compliance with local host country laws and culture.
5. Step five:
a. Your final decision – to go ahead; decide against it, or to postpone entering
the market.
b. Discuss 3-4 critical success factors that will contribute to the positive outcome
of the project
Format of the report
1. Cover page with your name and project title
2. All pieces must be titled and separated e.g.
a. Introduction
b. Study objectives and The home company (step 1)
c. The host country and it’s business environment (step 2)
d. Opportunities and challenges for doing business (step 3)
e. Entry strategy (step 4)
f. Our decision – do we want to go into the country or not (step 5)
3. Cite your sources using APA format