Lennox suites

Lennox suites

“How many rooms do we have left for next weekend?” asked Ben Humphrey, GM of the Lennox Suites.

“165,” replied Hillary, the Lennox Suites’ Front Office Manager.

“We got too aggressive,” said Ben.

It was Thursday afternoon, and Ben and Hillary were discussing room pricing for the Friday, Saturday, and Sunday that were now only eight days away. The three weekend days they were discussing coincided with the International Cattle Breeders Association meeting, which was to be held at the convention center in the city where the Lennox was located.

Together, Ben and Hillary filled the role of revenue manager for their property, and they were discussing room rates.

“The organizers claimed their attendance would be higher,” said Ben. “That’s why I felt we should keep the rates at full rack, plus 20 percent, for so long. If we had known their attendance was going to be this soft, we could have backed our rates off earlier. But since we have only 200 rooms reserved as of today, we need to move quickly if we are going to sell our remaining 165 rooms.”

“What do you think we should do?” asked Hillary.

“Let’s take the rates from $299.00 per night to $199.00. Put that on our Web site. If we aren’t fully booked by next Thursday, drop the rates another $50.00 per night. That should allow us to sell out any remaining rooms.”

  1. Consider the buyer’s value formula. Do you think Ben’s pricing strategy will significantly increase value offered and thus help the hotel sell out?
  2. What impact will Ben’s pricing strategy likely have on the value perceptions of those guests who have already booked at the Lennox?
  3. Is it likely that those guests who have already booked rooms at the Lennox will find out about the new room rates? How would they? If you were Hillary, how would you respond to a telephone inquiry from an “early buyer” regarding the hotel’s willingness to change the rate the guest had agreed to pay previously to the newer and lower room rates?

Calculate the price of your order

Simple Order Process

Fill in the Order Form

Share all the assignment information. Including the instructions, provided reading materials, grading rubric, number of pages, the required formatting, deadline, and your academic level. Provide any information and announcements shared by the professor. Choose your preferred writer if you have one.

Get Your Order Assigned

Once we receive your order form, we will select the best writer from our pool of experts to fit your assignment.

Share More Data if Needed

You will receive a confirmation email when a writer has been assigned your task. The writer may contact you if they need any additional information or clarifications regarding your task

Let Our Essay Writer Do Their Job

Once you entrust us with your academic task, our skilled writers embark on creating your paper entirely from the ground up. Through rigorous research and unwavering commitment to your guidelines, our experts meticulously craft every aspect of your paper. Our process ensures that your essay is not only original but also aligned with your specific requirements, making certain that the final piece surpasses your expectations.

Quality Checks and Proofreading

Upon the completion of your paper, it undergoes a meticulous review by our dedicated Quality and Proofreading department. This crucial step ensures not only the originality of the content but also its alignment with the highest academic standards. Our seasoned experts conduct thorough checks, meticulously examining every facet of your paper, including grammar, structure, coherence, and proper citation. This comprehensive review process guarantees that the final product you receive not only meets our stringent quality benchmarks but also reflects your dedication to academic excellence.

Review and Download the Final Draft

If you find that any part of the paper does not meet the initial instructions, send it back to us with your feedback, and we will make the necessary adjustments.