In the L’Oreal case, you read about a company struggling to succeed in an international market. The India’s largest apparel brand case also highlights the challenges brands face when attempting to succeed in emerging markets. The L’Oreal case is required this week, while the India’s largest apparel brand case is supplemental. Provide a post that addresses the following, with respect to either the L’Oreal case alone, or both cases (if you read both this week):
How do you think Western multinational companies should adapt their marketing best practices to succeed in China, India, or a foreign market of interest to you?
Discuss functional versus emotional branding. Do you think all brands can become “passion” brands? Should they?
Examine the effects of factors such as country of origin, national pride, traditions, and cultural values in China, India, or a market of interest to you. Are Chinese consumers, or consumers in India or another market, ready for luxury brands?
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