I thought writing content for marketing purposes would be easy, but it proved very difficult for me as a beginner. However, I got a grasp of it after I researched my audience and market properly. Experts who create a Wikipedia page for your company suggested this method and it worked wonders for me. Many times, I failed to capture the imagination of my readers because I did not realize what they wanted to read. Studying the psychographics allowed me to understand what kind of content I should be writing about. Did you find this helpful?