Product Concept & Product Life Cycle

Description

write 1600 words about Total Product Concept & Product Life Cycle based on the mid-class luxurious sedans include Audi A6, Benz E class and BMW 5 series in chinese market,with reliable references,diagram, chart and data. The request is following:This section includes two marketing areas that are to be completed first:
Total Product Concept. Define total product concept. Explain each of the three products in relation to their core,
expected, augmented and potential and provide examples. Include the table from your workshop handout.
Label the table and diagrams you include.
Product Life Cycle. Define product life cycle (PLC). Explain each of the three products in relation to their
locations on the PLC (new product development, introduction, growth, maturity and decline). Support your
suggestions and recommendations with reliable and credible data and information. Don’t guess where a
product is in its life cycle; source trustworthy information and statistical data you have found on good business
websites and online journal articles. You should be able to find financial data on your organisations by reading
through their annual reports located online. Look for annual trends – increases and declines. It’s essential to be
able to understand, review and discuss balance sheets and P&L reports in the profession of marketing. Include
a diagram that plots each brand. What is the market lifecycle like in general for the market?

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