Situational Analysis:

Assignment Content

  1. Purpose of AssignmentThis assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience.Assignment StepsResources: Marketing Plan and OutlineDevelopa minimum 700-word branding strategy and marketing communication plan in Microsoft®Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.
    • Situational Analysis:
    • Vision , Mission, Strategic objectives, Values
    • Strengths/Weaknesses
    • Competitor’s Strengths/Weaknesses
    • Market Segments
    • Product, Place/Distribution, Promotion, and Price Strategies:
    • Creating a Brand Image
    • Maintaining Brand Image
    • Branding Concerns
    • Promotion/Integrated Marketing Communication
    • Advertising Strategy/Objectives
    • Push and Pull
    • Media Strategy
    • Advertising Execution
    • Public Relations/Strategies
    • Note: Charts/graphs/tables do not count toward the word count.The plan will be a continuation of your global or multi-regional business you chose in Week 1(I chose Nike) . This will be incorporated into your overall marketing plan for Week 6.Formatyour assignment according to APA guidelines.
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