Description
Objective – ORAL Presentation
For the purpose of this assignment, you are the chief information officer for the Stone Goose Company. This is
your big chance to be the principle change agent in the Stone Goose Company and to propose a new social
media policy to executive management. Currently, your company does not use social media for communication
or marketing. You have noticed that the employees, however, are quite fond of social media.
You may use your creative imagination to determine the type of business in which Stone Goose Company is
involved. Brainstorm and propose ideas that will help the business improve operational efficiencies, save
money, increase revenue or market share, improve guest satisfaction, increase social responsibility, and
enhance brand image.
Expect resistance and garner enough evidence to persuade your audience to implement your ideas. You will
need to include external research to support your claims.
Week 4's Oral Presentation should convince Stone Goose Company's executive management that it
needs a social media policy and that you should be given this assignment.
Assignments such as this help you develop business-oriented communication skills and give you the
opportunity to practice developing an integrated business strategy for this fictional company. This activity will
make the course come alive through the application of the principles from the textbook, course materials, and
discussions.
Guidelines
- Persuade a business audience to accept your ideas.
- Create logical, well-supported arguments by linking evidence to your claims.
- Develop an organizational structure that is easy to understand and follow.
- Adapt your ideas to a specific audience and anticipate and address their concerns.
- Describe how your recommendation meets the program criteria.
Best Practices
- Your oral presentation should be between 10 to 15 slides with a delivery time of about 8-10 minutes
- The first slide should be a title slide that includes the following:
Title of your presentation
Your name
Course name and number
Instructor's name
Date submitted
Each slide must have a clear and meaningful title.
All sides should abide by the 7×7 rule of content. That is, no slide should have more than seven bullet points
with seven words on each line.
A good presentation should have an appealing and eye-catching background. Be sure to use a consistent and
professional presentation theme.
Your text must follow a logical timeline from beginning to end.
You should use no more than two different typefaces. Slides should be consistent throughout the presentation,
including format and font size.
Adding meaningful graphics to your slides helps to keep the audience engaged while you are presenting, but
avoid using too much animation or any audio clips that do not supplement your presentation appropriately.
References should be listed on your final slide. Your presentation should use at least three scholarly
references.