Subject: Internet Marketing

 Subject: Internet Marketing

– The recommended material for the assignment (please include all of these in the citations on the assignment):

  • Integrating Online and Offline Strategies (3rd Edition) – 978-1133625902 (ONLY CHAPTER 16 FOR THIS ASSIGNMENT). File attached.

– The assignment should follow the APA Guidelines.

– Answer the following essay questions:

1. Do you believe that mobile will become the dominant type of Internet marketing? Why or why not?

2. What are the strategic drivers of mobile marketing? Why is each important?

3. Mobile marketing content is comprised of various types of media and the corresponding delivery channels. What are the channels by which mobile content can be delivered?

4. Missouri Wind and Solar has used social media, specifically YouTube, to create hundreds of educational videos about the products they develop and sell.  How many videos do not pertain to a particular product but are informative in general?  Social media also invites attention from less than civil people.  Explain how the owner, Jeff Harmon, has countered these attacks.  If you were the CEO, would you consider the approach to social media differently?

5. Discuss the concepts of the adoption and diffusion of technology products. Why is the diffusion process becoming increasingly rapid over time? What is an example of a product that demonstrates an acceleration of adoption and diffusion?  If you were marketing a new product, which target customer would be the most important and why?

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Files: Integrating Online and Offline Strategies (3rd Edition) – 978-1133625902.pdf
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