The Growth Path of Samsung Home Entertainment.

Write 8 pages with APA style on The Growth Path of Samsung Home Entertainment. Particularly, this study will put emphasis on Samsung’s marketing strategic decisions in relation to product development, technology, manufacturing, and overseas marketing.

Based on the analysis of available data on the company’s marketing and financial performance it seems that the marketing solutions that Samsung is trying to emphasize are process benefits and relationship benefits. The former makes transactions between consumers and the company easier, convenient, quicker, cheaper, and pleasant whereas the latter rewards the eagerness of the consumers to recognize themselves and to divulge their purchasing capacity.

Conclusively, the growth path of Samsung Home Entertainment is along its product dimension and can be viewed from the point of view of the product price level, diversification, and product features, which altogether provided the groundwork for establishing the company’s unique competitive advantage.

Samsung Electronics Co. Ltd. (SEC) has progressed into one of the biggest manufacturers in the world. In marketing, product development, and technology development, SEC has been the leading corporation in expanding the frontier of the electronic industry. In 1971, with the introduction of monochrome televisions, Samsung began to grow on an average of 38 percent annually, expanding its product line from basic consumer electronics to home entertainment (Yu 1998).

This case study will investigate the marketing growth strategies of Samsung home entertainment, which helped the company cope with fast-paced global technology and product development. Particularly, this study will put emphasis on Samsung’s marketing strategic decisions in relation to product development, technology, manufacturing, and overseas marketing. Therefore, this study will try to answer the following questions:

Samsung Electronics Co. Ltd. is one of the biggest manufacturers of semiconductors, digital media, telecommunication and digital convergence technologies (Internet Wire 2007).

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