Description
Write a 1,400- to 1,750-word paper in which you explain the
importance of innovation in UPS’s (Has to be United Parcel
Service) business's vision, mission, and values, and determine your
business model for this new division. Include the following:
Propose a new product or service for the new company division.
The division should be customer-focused with an innovative
mission statement. Ensure that you are differentiating your
product or service.
Describe how the division addresses customer needs and achieves
competitive advantage.
Create a vision and a business model for this new division that
clearly demonstrates your decision on what you want your
business to become in the future.
Explain how the vision, mission, and value of the new division align
with the company's mission and vision.
Summarize how the vision, mission, and values guide the division's
strategic direction.
Define your guiding principles and values for your division in the
context of culture, social responsibility, and ethics.
Format your paper consistent with APA guidelines.
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