What category does each fit into? 

This week we covered the topic of Fashion Retailing & Distribution.   Now it’s time to select review two of your favorite fashion retailers and their strategies.

Please name the two retailers you are selected and discuss the following items:

  • What category does each fit into?  What are the characteristics of the category of retailers that you named?
  • Does the retailer engage in omnichannel distribution?  If so, why?  If not, why not?
  • What are the customer touchpoints that these fashion retailers use to connect with their customers?
  • Why does this retailer appeal to you?  What are they doing right to appeal to their customers?  What could they be doing better?

Please Note: 

  • Be sure to follow the rubric guidelines; you should create one substantive initial response to the the discussion prompt.
  • Please be sure to post your own thoughts.  If you do utilize research or quote from your research, you do need to properly cite that material, in APA format.
  • You must also respond to at least two of your peers with substantive comments.  (Please be sure to address and sign all posts.)
  • Please remember to return to your original post to respond to replies that you may receive from the Professor or your peers.
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