Write a press release using the press release guidelines promoting your selected event in last week’s assignment. Include announcement with dates, location, and differentiators. Be compelling. 

Write a press release using the press release guidelines promoting your selected event in last week’s assignment. Include announcement with dates, location, and differentiators. Be compelling.

Rubric

Essay Paper Grading Rubric Sample (1)
Essay Paper Grading Rubric Sample (1)
Criteria Ratings Pts
Overall Impression

12.5 to >10.5 pts

Excellent
Author directly addresses the main question or issue, and adds new insight to the subject not provided in lectures, readings, or class discussions. The author has retained nearly all of the knowledge presented in class. He/She is able to synthesize this knowledge in new ways and relate to material not covered in the course.

10.5 to >8.5 pts

Proficient
Author competently addresses main question or issue, but does not add much new insight into the subject. That said, it is clear that the author has learned a great deal in class and is able to communicate this knowledge to others.

8.5 to >6.5 pts

Limited
Author attempts to address the main question or issue, but fails. The author has retained some information from the course, but does not fully understand its meaning or context and cannot clearly convey it to others.

6.5 to >0 pts

Poor
Essay does NOT address the main question or issue, and it is obvious that the author has not retained any information from the course.
12.5 pts
Argument

12.5 to >10.5 pts

Excellent
Essay contains a clear argument—i.e., lets the reader know exactly what the author is trying to communicate.

10.5 to >8.5 pts

Proficient
An argument is present, but reader must reconstruct it from the text.

8.5 to >6.5 pts

Limited
Author attempts, but fails, to make an argument (e.g., starts with a rhetorical question/statement or anecdote that is never put into context).

6.5 to >0 pts

Poor
No attempt is made to articulate an argument.
12.5 pts
Evidence

12.5 to >10.5 pts

Excellent
Provides compelling and accurate evidence that convinces reader to accept main argument. The importance/relevance of all pieces of evidence is clearly stated. There are no gaps in reasoning—i.e., the reader does not need to assume anything or do additional research to accept main argument.

10.5 to >8.5 pts

Proficient
Provides necessary evidence to convince reader of most aspects of the main argument but not all. The importance/ relevance of some evidence presented may not be totally clear. Reader must make a few mental leaps or do some additional research to fully accept all aspects of main argument.

8.5 to >6.5 pts

Limited
Not enough evidence is provided to support the author’s argument, or evidence is incomplete, incorrect, or oversimplified. Information from lectures and readings is not effectively used.

6.5 to >0 pts

Poor
Either no evidence is provided, or there are numerous factual mistakes, omissions or oversimplifications. There is little or no mention of information from lectures and readings.
12.5 pts
Counter-Evidence

12.5 to >10.5 pts

Excellent
The author considers the evidence, or alternate interpretations of evidence, that could be used to refute or weaken his/her argument, and thoughtfully responds to it.

10.5 to >8.5 pts

Proficient
Author acknowledges that counter-evidence or alternative interpretations exists, and lists them fully, but does not effectively explain to readers why his/her argument still stands.

8.5 to >6.5 pts

Limited
Author acknowledges some of the most obvious counter-evidence and alternative explanations, but is not comprehensive in this task. There is little or no attempt made to respond to them.

6.5 to >0 pts

Poor
No acknowledgement of counter-evidence or alternative interpretations.
12.5 pts
Sources

12.5 to >10.5 pts

Excellent
Evidence is used from a wide range of sources, including lectures and course readings. When required, the author also consults scholarly books, websites, journal articles, etc. not explicitly discussed in class.

10.5 to >8.5 pts

Proficient
Evidence is used from many sources, but the author relies heavily on a more limited set of sources. Some effort is made to go beyond material presented in class when required, but not much. If outside sources are used, they are primarily non-scholarly (i.e., intended for a general audience) and/or web-based.

8.5 to >6.5 pts

Limited
Uses only a few of the sources provided in class, or does not go beyond what has been provided by professor when required to do additional research.

6.5 to >0 pts

Poor
Does not use sources, only minimally uses sources provided by instructor, or relies exclusively on non-scholarly outside sources.
12.5 pts
Citations

12.5 to >10.5 pts

Excellent
All evidence is properly cited in footnotes or endnotes.

10.5 to >8.5 pts

Proficient
All evidence is cited in footnotes or endnotes, but there are some minor problems with completeness or format of some citations.

8.5 to >6.5 pts

Limited
Some pieces are unreferenced or inaccurately referenced, and there are problems with completeness and format of citations.

6.5 to >0 pts

Poor
No attempt is made to cite evidence.
12.5 pts
Organization

12.5 to >10.5 pts

Excellent
Essay contains an intro, main body, and conclusion. Introduction lays out main argument and gives an outline of what the reader can expect in the essay. The conclusion brings everything together, acknowledges potential shortcomings of the paper, and gives the reader a sense of what further work might be done to advance the subject matter described in the paper.

10.5 to >8.5 pts

Proficient
Essay contains an intro, main body, and conclusion. The introduction lays out the main argument but gives the reader little idea of what to expect in the essay. The conclusion nicely summarizes the main argument and evidence, but does not move beyond what has already been presented in the paper.

8.5 to >6.5 pts

Limited
Essay contains an intro, main body, and conclusion. The introduction gives the reader an idea of what to expect in the paper, but does not effectively lay out the main argument. It may begin with a set of rhetorical questions, or an anecdote that is never fully explained. The conclusion does little more than restate the problematic introduction. Intro and/or conclusion may be too wordy or short.

6.5 to >0 pts

Poor
Essay has no clear organizational pattern.
12.5 pts
Clarity and Style

12.5 to >10.5 pts

Excellent
All sentences are grammatically correct and clearly written. No words are misused or unnecessarily fancy. Technical terms, words from other languages, and words from other historical periods are always explained. All information is accurate and up-to-date. Paper has been spell-checked AND proofread (ideally by you and somebody else), and contains no errors.

10.5 to >8.5 pts

Proficient
All sentences are grammatically correct and clearly written. An occasional word is misused or unnecessarily fancy. Technical terms, words from other languages, and words from other historical periods are usually, but not always, explained. All information is accurate and up-to-date. Paper has been spell-checked AND proofread, and contains no more than a few minor errors, which do not adversely affect the reader’s ability to understand the essay.

8.5 to >6.5 pts

Limited
A few sentences are grammatically incorrect or not clearly written. Several words are misused. Technical terms, words from other languages, and words from other historical periods are rarely explained. Not all information is accurate and up-to-date. Paper has been spell-checked AND proofread, but still contains several errors. Reader’s ability to understand essay may be compromised by these errors.

6.5 to >0 pts

Poor
Paper is full of grammatical errors and bad writing. Several words are misused. Technical terms, words from other languages, and words from other historical periods are rarely explained. Not all information is accurate and up-to-date. Paper has not been spell-checked or proofread, and contains numerous errors. Reader has a difficult time understanding essay because of errors.
12.5 pts
Total Points: 100
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