a company realizes

1.When a company realizes they are experiencing an increase or decrease in sales but cannot explain why, they

might be in which stage of the marketing research process?(ref-23)

a. Dene the opportunity

b. Design the research

c. Design the data collection

d. Specify the sample

2.Denny and Pat launch a new food truck specializing in hot sandwiches. To increase their initial sales, they are running a sandwich meal special that will result in a lower prot margin than if they charge full price for the items in the meal. This strategy is known as _______. (ref-27)

a. Penetration pricing

b. Price skimming

c. Price lining

d. Price bundling

3.For many students, choosing a college is a complicated process that includes many considerations such as tuition, room and board, books, and travel costs. This is an example of which component of an offering? (ref-28)

a. Product

b. Total cost of ownership

c. Service

d. Value

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