1.When a company realizes they are experiencing an increase or decrease in sales but cannot explain why, they
might be in which stage of the marketing research process?(ref-23)
a. Dene the opportunity
b. Design the research
c. Design the data collection
d. Specify the sample
2.Denny and Pat launch a new food truck specializing in hot sandwiches. To increase their initial sales, they are running a sandwich meal special that will result in a lower prot margin than if they charge full price for the items in the meal. This strategy is known as _______. (ref-27)
a. Penetration pricing
b. Price skimming
c. Price lining
d. Price bundling
3.For many students, choosing a college is a complicated process that includes many considerations such as tuition, room and board, books, and travel costs. This is an example of which component of an offering? (ref-28)
a. Product
b. Total cost of ownership
c. Service
d. Value
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