d contrast outside

1. Critically discuss and contrast outside-in and inside-out strategic thinking in


2.Discuss marketing strategy from a resource based view. Highlight the importance of resources to competitive positioning of brands and discuss the implications of the notion of core capabilities. 

3.Describe the main features associated with developing a ‘Blue Ocean’ of uncontested market space. Describe the strategy canvas management tool associated with developing a ‘Blue Ocean’ and provide a visual display of the strategy canvas for a firm of your choice. Critically discuss the possibility of developing a sustainable ‘Blue Ocean’ of uncontested market space giving examples to highlight your argument.

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