1. Why is understanding the target market a crucial aspect of the communication process?
2. Why might a
marketing manager choose to promote his or her product using persuasion? Give some current examples of persuasive promotion
3. How does a Web site’s ease of use affect its ability to creates attention, interest, desire, and action? Provide an example of a website that does a good job of this.
4. How can advertising and publicity work together? Give an example.
5. How do different forms of sales promotion erode or build brand loyalty. If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?
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