Demonstrate an understanding of marketing not just as a management practice but also as a highly influential concept and intersecting with the external environment, nationally and internationally.
2
Demonstrate the ability to devise, sustain and justify arguments relating to broader social issues relevant to marketing practice.
3
Understand and apply core marketing principles and behavioural theories and recognise their role in marketing decision-making.
4
Recognise the importance of studying consumer behaviour for the effective implementation of the marketing concept.
Discipline Specific Skills and Knowledge:
5
Evaluate the models, theories and concepts commonly used in exploring and understanding marketing practice.
6
Apply a range of behavioural concepts and theories in order to justify marketing activity.
Personal and Key Transferable/ Employment Skills and Knowledge:
7
Demonstrate the practical ability to communicate and present ideas, theories and principles.
8
Demonstrate ability to communicate ideas and arguments effectively.
9
Demonstrate the ability to research and present material that supports a reasoned and consistent argument.
Individual assignment – Marketing article
Write an article for a business magazine, analysing and evaluating the range of methods that a business of your choice has pivoted due to the Coronavirus pandemic. Discuss the potential short and medium term impact on the company and its brand identity.
Note: it will be helpful to link your discussion to the 4 or 7 P’s of marketing strategy.
Aim
Demonstrate an ability to write an assignment based on research. This task involves finding sources and incorporating them into your writing using the APA (6th ed.) referencing system. You will need to write in your own words, in an appropriate style.
Format
ü Cover sheet (available on ELE)
ü Contents page
ü Reference list
ü Section headings
ü Page numbering
ü Arial font size 12 with 1.5 line spacing
ü Word-processed and printed, 1200 words (+/- 10%) (not including reference list or appendix)
Due date and time: 2:00pm BST 24th June 2020
Grade: The assignment makes up 20% of your grade in the INT1012 Module
Submission: Upload onto Turnitin – see instructions on ELE (and INTO-Exams@exeter.ac.uk)
Assessment criteria: See RQF Level 4 FHLS Generic Marking Criteria
Feedback: written feedback via Turnitin and opportunity for verbal feedback from your seminar tutor.
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