- Cultural sensitivity is critical in competing in markets both nationally or internationally. We have all seen either print or media advertisements that have been culturally offensive? Post one such ad (other than one of the Dove ads). Discuss why you found the ad culturally offensive. (4 points)
- Explain why you think that companies lack cultural awareness and do not realize their ads will offend people? (1 point)
- Identify an example (not used in the book) of a hospitality company using each of the three international strategies discussed in this chapter. Describe in specific terms why each fit that strategy. (Note: You can identify one hospitality company that uses each of the three OR identify 3 different hospitality companies that would each represent a different international strategy.) (3 points)
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